Apple will also revive the Steven Spielberg anthology series Amazing Stories for 10 episodes, with a reported $5 million budget per episode.Īs a young company still posting losses, Spotify simply doesn't have the deep pockets to be producing shows on its own that could seriously compete with Apple or Netflix. More importantly, Apple has some hot TV shows in the works, including a highly coveted drama series about people who produce a daily morning TV show, starring Reese Witherspoon and Jennifer Aniston. On April 13, model and reality star Kendall Jenner helped launch a new show called Pizza Boys on Apple's Beats 1 radio station. This seems to be at least partially in response to the numerous content announcements coming from its top competitor, Apple. Contributors to Spotlight include BuzzFeed News, Cheddar, Gimlet Media, and various artists.
In January, it launched a new, less aggressive content platform called Spotlight, which gives a visual element to podcasts and other audio experiences. In recent months, the company has made a 180-degree turn when it comes to multimedia content.Īt the end of 2017, Spotify canceled upcoming episodes of its existing programs that failed to really take off and cancelled other projects that hadn't yet launched. The Hulu partnership isn't the only recent development in Spotify's content strategy. Is Apple's content strategy scaring Spotify? The new partnership is a win-win for two companies facing big competition. In the most recent quarter, Netflix reported a stunning 125 million subscribers worldwide. Spotify needs Hulu to make up for an area where it was lacking, video content, and Hulu needs Spotify because that's 157 million potential viewers and subscribers for its own site, which is also competing with Netflix ( NFLX -1.49%) and Apple Music. As Disney and Apple lean more into the original content game in the next year, high-quality scripts and talented producers will only get more expensive. Not a bad deal for customers.Īnd it's also not a bad deal for Spotify and Hulu. In other words, people would be paying $12.99 for a bundle that's worth $17.98. That's only $5 more than Hulu's $7.99 Limited Commercials plan and just $3 more than the regular $9.99 Spotify Premium subscription.
Spotify's Hulu partnership means users can now pay just $12.99 per month for access to Hulu's video-on-demand service (with some ad breaks) and Spotify Premium (with no ads). Spotify is defending itself against its main competitor, Apple Music, by announcing a new Hulu partnership.
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